Wool Export, Australia
There are many people involved in the industry of wool in Australia. Not only are farmers taking advantage of the market, but also traders and exporters. The country’s wool manufacturers are creating a branding for the ‘land down under’ to be where top quality wool and natural fiber are produced and sold. At present, it is supplying almost a quarter of the world’s wool supply which boils down to almost $2 billion in revenue per year. It is dominating 2/3 of the wool exports on a global scale.
The country is producing a total of 368,330 tonnes of wool in the year 2011 alone and is increasing every year. New South Wales is the highest producer with 112,720 tonnes, Victoria producing 103,910 tonnes and Western Australia adding 79,070 tonnes. In the next year, revenue is forecast to increase by 3%.Australia has been lined with the top exporters of the world and has reached the value of $3.047 in the year 2010-2011. Other major global competitors in the industry are China with $2.235 billion, Italy with $178 million and India with $209 million.
Australia to Beat China in Wool Export?
Michell Group, one of the top wool experts in the country who has been in the business for 140 years, already set ground in China in 1949 where the company network local agents and trade wool with the Chinese market and other countries.
By 2004, the company meets the demand of the overseas market and built a $10 million plantation in Suzhou, Jiangsu Province with the help of Austrade. This simple strategy bought the Australia wool products to its target customers. China’s cheap labor cost seems to give the company an advantage. The company also provided small lots for its customers and putting up locations near sea ports for logistics purposes. The Chinese operation also follows strict environmental standards, as if they never left home, and implemented the same technology and process that they did in Australia to produce top quality wool. The company turnover is now worth $100 million.
Why Choose Australian Wool?
Wool Australia exports are mostly of Merino variety. About 75% of its exports are made from particular type of wool. There are many benefits of using wool from Australia. They are popular because they are soft and comfortable to wear which makes them perfect use for fabrics. Merino are also elastic and breathable giving wearers the utmost comfort. They are warm, cool and even static resistant which gives beautiful drapes and versatility in style and design.
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